{"id":2574,"date":"2025-01-29T11:57:02","date_gmt":"2025-01-29T11:57:02","guid":{"rendered":"https:\/\/offroadglobal.com\/?page_id=2574"},"modified":"2026-05-18T14:30:58","modified_gmt":"2026-05-18T13:30:58","slug":"mentholatum","status":"publish","type":"page","link":"https:\/\/offroadglobal.com\/da\/cases\/mentholatum\/","title":{"rendered":"Mentholatum"},"content":{"rendered":"\t\t
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MENTHOLATUM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digitale medier og marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mentholatum er specialiserede i produktion af plejeprodukter og kosmetik af h\u00f8j kvalitet.\u00a0<\/p>

Det engelske brand har v\u00e6ret en del af danske husholdninger igennem flere generationer.<\/p>

OFF ROAD har drevet markedsf\u00f8ringen af s\u00e5vel hovedbrand og underbrands, som GoNegl og Softlips, igennem flere \u00e5r i s\u00e5vel indland som udland.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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KUNDE
<\/strong>Mentholatum<\/p>

WEBSITE
<\/strong>www.mentholatum.dk<\/a><\/span><\/p>

SERVICES
<\/strong>Mediestrategi, medieplanl\u00e6gning, medieindk\u00f8b, Internationale markeder<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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UDFORDRING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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xxx<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Form\u00e5let med marketingstrategien var at skabe b\u00e5de opm\u00e6rksomhed omkring de nye brands, samt \u00f8get interesse i de yngre m\u00e5lgrupper for Mentholatums traditionelle plejeprodukter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00d8SNING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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xxx<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OFF ROAD stod for den internationale markedsf\u00f8ring af Mentholatum og diverse underbrands.<\/p>

Via m\u00e5lrettet annoncering i b\u00e5de digitale og traditionelle medier som udvalgte magasiner og outdoor placeringer, fokuserede vi p\u00e5 specifikke nicher inden for hudpleje- og sundhedskategorien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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RESULTAT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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xxx<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Godt bist\u00e5et af et nyt kreativt design, var resultatet af markedsf\u00f8ringsindsatsen s\u00e5vel \u00f8get kendskab som eftersp\u00f8rgsel efter Mentholatums plejeprodukter fra den nye generation af kvindelige forbrugere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Skal vi hj\u00e6lpe din virksomhed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi s\u00e6tter os grundigt ind i jeres forretning, udfordrer eksisterende antagelser og peger p\u00e5 de \u00e6ndringer, der faktisk g\u00f8r en forskel. Med h\u00f8j ansvarsf\u00f8lelse og en proaktiv tilgang hj\u00e6lper vi jer med at prioritere, implementere og udvikle jeres digitale setup. Lad os tage en dialog om, hvordan vi kan arbejde sammen \u2013 b\u00e5de strategisk og operationelt.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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MENTHOLATUM Digitale medier og marketing Mentholatum er specialiserede i produktion af plejeprodukter og kosmetik af h\u00f8j kvalitet.\u00a0 Det engelske brand har v\u00e6ret en del af danske husholdninger igennem flere generationer. OFF ROAD har drevet markedsf\u00f8ringen af s\u00e5vel hovedbrand og underbrands, som GoNegl og Softlips, igennem flere \u00e5r i s\u00e5vel indland som udland. KUNDEMentholatum WEBSITEwww.mentholatum.dk SERVICESMediestrategi, […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":14,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-2574","page","type-page","status-publish","hentry","category-cases-dk"],"yoast_head":"\nOFF ROAD | Se case om digitale medier og marketing<\/title>\n<meta name=\"description\" content=\"Mentholatum n\u00e5ede nye m\u00e5lgrupper med m\u00e5lrettet marketing i ind- og udland og \u00f8gede b\u00e5de brandkendskab og eftersp\u00f8rgsel p\u00e5 deres produkter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/offroadglobal.com\/da\/cases\/mentholatum\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" 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