{"id":6057,"date":"2024-11-11T19:02:49","date_gmt":"2024-11-11T18:02:49","guid":{"rendered":"https:\/\/offroadglobal.com\/?page_id=6057"},"modified":"2026-04-07T13:24:24","modified_gmt":"2026-04-07T12:24:24","slug":"dacia","status":"publish","type":"page","link":"https:\/\/offroadglobal.com\/da\/cases\/dacia\/","title":{"rendered":"Dacia"},"content":{"rendered":"\t\t
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DACIA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Paid SoMe \/ xxx<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Bilproducenten Dacia blev grundlagt i 1966 og er i dag en del af Renault Group. De har markeret sig som en af Europas mest prisvenlige bilproducenter, og med en voksende tilstedev\u00e6relse \u2013 is\u00e6r i Europa \u2013 har Dacia bevist, at kvalitet og en overkommelig pris g\u00e5r h\u00e5nd i h\u00e5nd.<\/p>

Da Dacia \u00f8nskede at optimere deres performance p\u00e5 sociale medier og v\u00e6re top of mind blandt deres m\u00e5lgruppe, valgte de OFF ROAD som samarbejdspartner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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KUNDE
<\/strong>Dacia<\/p>

WEBSITE
<\/strong>www.dacia.dk<\/a><\/u><\/p>

SERVICES
<\/strong>Paid SoMe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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UDFORDRING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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xxx<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dacia stod over for en udfordring p\u00e5 sociale medier, hvor deres tidligere periodiske betalte kampagner ikke leverede de \u00f8nskede resultater.<\/p>

Annoncerne ramte prim\u00e6rt personer, der allerede var interesserede, hvilket gjorde det vanskeligt at udvide m\u00e5lgruppen og \u00f8ge markedsf\u00f8ringens effekt.<\/p>

Beslutningsprocessen for et bilk\u00f8b str\u00e6kker sig typisk over en lang periode, og derfor var Dacias udfordring at sikre, at potentielle kunder havde brandet i tankerne gennem hele forl\u00f8bet \u2013 og is\u00e6r n\u00e5r valget om en ny bil skulle tr\u00e6ffes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L\u00d8SNING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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xxx<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SoMe-algoritmer fungerer mest effektivt med en konstant str\u00f8m af data. Hvis annoncering kun k\u00f8rer i perioder, mister algoritmen v\u00e6rdifulde data og skal starte optimeringen forfra.<\/p>

Vi implementerede derfor et full-funnel- og always-on-setup p\u00e5 Dacias sociale medier, som underst\u00f8tter den lange kunderejse og sikrer, at vi konstant opbygger varme m\u00e5lgrupper, der kan aktiveres i kampagneperioder.<\/p>

Full-funnel-strategien sikrer, at Dacia kommunikerer relevante budskaber p\u00e5 de rette tidspunkter i kunderejsen \u2013 fra at skabe opm\u00e6rksomhed til at aktivere de mest engagerede brugere.<\/p>

Samtidig betyder always-on-tilgangen, at annonceringen k\u00f8rer kontinuerligt og opretholder en stabil tilstedev\u00e6relse samt \u00f8ger brandkendskabet, s\u00e5 vi l\u00f8bende kan opbygge og pleje m\u00e5lgruppen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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RESULTAT<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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xxx<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Overgangen fra et periodisk annoncesetup til en always-on- og full-funnel-strategi har styrket Dacias annoncering p\u00e5 sociale medier markant.<\/p>

Den l\u00f8bende tilstedev\u00e6relse har opbygget en st\u00e6rk base af engagerede brugere, hvilket har gjort kampagnerne mere effektive. Samtidig har den konstante annoncering forbedret platformenes optimering, \u00f8get Dacias synlighed i m\u00e5lgruppen og styrket brandkendskabet.<\/p>

Trods en h\u00f8jere annonceinvestering p\u00e5 450 % har vi form\u00e5et at neds\u00e6tte omkostningen per videovisning med 83 %. Samlet set har OFF ROAD v\u00e6ret med til at skabe en mere m\u00e5lrettet, datadrevet og omkostningseffektiv markedsf\u00f8ring for Dacia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"OR_Web_Case_Dacia_1920x500_1536x1102\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\" H\u00f8jere annonceinvestering    \"\"  Lavere omkostning pr. thruplays (15 sek. videovisning)<\/p>\n

<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Skal vi hj\u00e6lpe din virksomhed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi s\u00e6tter os grundigt ind i jeres forretning, udfordrer eksisterende antagelser og peger p\u00e5 de \u00e6ndringer, der faktisk g\u00f8r en forskel. Med h\u00f8j ansvarsf\u00f8lelse og en proaktiv tilgang hj\u00e6lper vi jer med at prioritere, implementere og udvikle jeres digitale setup. Lad os tage en dialog om, hvordan vi kan arbejde sammen \u2013 b\u00e5de strategisk og operationelt.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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DACIA <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PAID SOME<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Bilproducenten Dacia blev grundlagt i 1966 og er i dag en del af Renault Group. De har markeret sig som en af Europas mest prisvenlige bilproducenter, og med en voksende tilstedev\u00e6relse \u2013 is\u00e6r i Europa \u2013 har Dacia bevist, at kvalitet og en overkommelig pris g\u00e5r h\u00e5nd i h\u00e5nd.<\/p>

Da Dacia \u00f8nskede at optimere deres performance p\u00e5 sociale medier og v\u00e6re top of mind blandt deres m\u00e5lgruppe, valgte de OFF ROAD som samarbejdspartner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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KUNDE
<\/strong>Dacia<\/p>

WEBSITE
<\/strong>www.dacia.dk<\/a><\/span><\/p>

SERVICES
<\/strong>Paid SoMe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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UDFORDRING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Dacia stod over for en udfordring p\u00e5 sociale medier, hvor deres tidligere periodiske betalte kampagner ikke leverede de \u00f8nskede resultater.<\/p>

Annoncerne ramte prim\u00e6rt personer, der allerede var interesserede, hvilket gjorde det vanskeligt at udvide m\u00e5lgruppen og \u00f8ge markedsf\u00f8ringens effekt.<\/p>

Beslutningsprocessen for et bilk\u00f8b str\u00e6kker sig typisk over en lang periode, og derfor var Dacias udfordring at sikre, at potentielle kunder havde brandet i tankerne gennem hele forl\u00f8bet \u2013 og is\u00e6r n\u00e5r valget om en ny bil skulle tr\u00e6ffes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L\u00d8SNING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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SoMe-algoritmer fungerer mest effektivt med en konstant str\u00f8m af data. Hvis annoncering kun k\u00f8rer i perioder, mister algoritmen v\u00e6rdifulde data og skal starte optimeringen forfra.<\/p>

Vi implementerede derfor et full-funnel- og always-on-setup p\u00e5 Dacias sociale medier, som underst\u00f8tter den lange kunderejse og sikrer, at vi konstant opbygger varme m\u00e5lgrupper, der kan aktiveres i kampagneperioder.<\/p>

Full-funnel-strategien sikrer, at Dacia kommunikerer relevante budskaber p\u00e5 de rette tidspunkter i kunderejsen \u2013 fra at skabe opm\u00e6rksomhed til at aktivere de mest engagerede brugere.<\/p>

Samtidig betyder always-on-tilgangen, at annonceringen k\u00f8rer kontinuerligt og opretholder en stabil tilstedev\u00e6relse samt \u00f8ger brandkendskabet, s\u00e5 vi l\u00f8bende kan opbygge og pleje m\u00e5lgruppen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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RESULTATER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Overgangen fra et periodisk annoncesetup til en always-on- og full-funnel-strategi har styrket Dacias annoncering p\u00e5 sociale medier markant.<\/p>

Den l\u00f8bende tilstedev\u00e6relse har opbygget en st\u00e6rk base af engagerede brugere, hvilket har gjort kampagnerne mere effektive. Samtidig har den konstante annoncering forbedret platformenes optimering, \u00f8get Dacias synlighed i m\u00e5lgruppen og styrket brandkendskabet.<\/p>

Trods en h\u00f8jere annonceinvestering p\u00e5 450 % har vi form\u00e5et at neds\u00e6tte omkostningen per videovisning med 83 %. Samlet set har OFF ROAD v\u00e6ret med til at skabe en mere m\u00e5lrettet, datadrevet og omkostningseffektiv markedsf\u00f8ring for Dacia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Skal vi hj\u00e6lpe din virksomhed?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi s\u00e6tter os ind i komplekse scenarier, stiller de sv\u00e6re sp\u00f8rgsm\u00e5l og peger p\u00e5 de n\u00f8dvendige \u00e6ndringer \u2013 alt med en dyb ansvarsf\u00f8lelse og en proaktiv tilgang. Lad os tage en snak om dit digitale projekt og finde den bedste l\u00f8sning sammen.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

DACIA Paid SoMe \/ xxx Bilproducenten Dacia blev grundlagt i 1966 og er i dag en del af Renault Group. De har markeret sig som en af Europas mest prisvenlige bilproducenter, og med en voksende tilstedev\u00e6relse \u2013 is\u00e6r i Europa \u2013 har Dacia bevist, at kvalitet og en overkommelig pris g\u00e5r h\u00e5nd i h\u00e5nd. Da […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":14,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6057","page","type-page","status-publish","hentry","category-cases-dk"],"yoast_head":"\nOFF ROAD | L\u00e6s vores kundecase om paid SoMe<\/title>\n<meta name=\"description\" content=\"L\u00e6s, hvordan OFF ROAD optimerede Dacias performance p\u00e5 sociale medier og opfyldte deres \u00f8nske om at v\u00e6re top of mind blandt deres m\u00e5lgruppe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/offroadglobal.com\/da\/cases\/dacia\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OFF ROAD | L\u00e6s vores 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