{"id":6064,"date":"2024-11-11T19:02:49","date_gmt":"2024-11-11T18:02:49","guid":{"rendered":"https:\/\/offroadglobal.com\/?page_id=6064"},"modified":"2026-05-18T10:02:42","modified_gmt":"2026-05-18T09:02:42","slug":"liberal-alliance","status":"publish","type":"page","link":"https:\/\/offroadglobal.com\/da\/cases\/liberal-alliance\/","title":{"rendered":"Liberal Alliance"},"content":{"rendered":"\t\t
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LIBERAL ALLIANCE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Strategisk medieplanl\u00e6gning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I 2011 stod en gruppe politikere over for en stor udfordring: at skabe et nyt politisk parti, der kunne skille sig ud i en fastt\u00f8mret politisk arena.<\/p>

Liberal Alliance manglede en klar kommunikationsstrategi, og det var her, OFF ROAD tr\u00e5dte til.<\/p>

Som strategisk mediepartner fra dag \u00e9t hjalp vi med at forme Liberal Alliances kommunikation og kampagner p\u00e5 digitale medier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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KUNDE
<\/strong>Liberal Alliance<\/p>

WEBSITE
<\/strong>www.liberalalliance.dk<\/a><\/span><\/p>

SERVICES
<\/strong>Digitale medier og marketing, medieplanl\u00e6gning, medieindk\u00f8b, sociale medier, webudvikling og UX\/UI-design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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UDFORDRING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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OFF ROAD blev involveret fra partiets begyndelse i 2011 som dets strategiske medier\u00e5dgiver.<\/p>

Fra f\u00f8rste m\u00f8de var m\u00e5let klart: at etablere Liberal Alliance som en markant stemme i dansk politik gennem m\u00e5lrettede kampagner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00d8SNING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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xxxx<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OFF ROAD var en integreret del af partiets strategiske arbejde \u2013 fra overordnet medieplanl\u00e6gning til taktisk eksekvering. Vores tilgang byggede p\u00e5 forst\u00e5elsen af, at velforberedte kampagner skaber resultater.\u00a0<\/p>

Derfor reserverede vi de bedste medieplaceringer i god tid, s\u00e5 vi kunne handle hurtigt og effektivt, s\u00e5 snart valget blev udskrevet.<\/p>

Vi udviklede detaljerede skuffeplaner med forskellige scenarier baseret p\u00e5 budgetniveauer og medietryk. Samtidig udarbejdede vi en overordnet medieplan med tydelig strategi, budgetfordeling og tidsplan \u2013 afstemt i god tid inden kampagnen.<\/p>

Kampagnerne blev m\u00e5lrettet geografisk, is\u00e6r i forbindelse med spidskandidaters kampagner, hvor medievalg og budskaber blev tilpasset lokalt.\u00a0<\/p>

Til yngre m\u00e5lgrupper brugte vi videoannoncering og sociale medier, mens vi til \u00e6ldre segmenter prioriterede print og traditionelle medier.<\/p>

For at sikre lokal forankring og et st\u00e6rkt kampagneapparat tr\u00e6nede vi b\u00e5de medlemmer og kandidater i politisk kommunikation p\u00e5 digitale medier gennem workshops og tr\u00e6ningssessioner.<\/p>

Vi udviklede en kreativ kommunikationsstrategi for at adskille Liberal Alliance fra de \u00f8vrige partier \u2013 bl.a. med provokerende avisannoncer m\u00e5lrettet v\u00e6lgere med interesse for politiske og \u00f8konomiske argumenter.<\/p>

Under folketingsvalg anvendte vi digitale annonceplaceringer, der lignede breaking news-bannere p\u00e5 landets st\u00f8rste nyhedsmedier. Det skabte \u00f8jeblikkelig opm\u00e6rksomhed og sikrede Liberal Alliance en synlig plads i medielandskabet \u2013 ogs\u00e5 som mindre parti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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RESULTAT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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xxx<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OFF ROADs strategiske tilgang og grundige forberedelse gjorde det muligt for Liberal Alliance at v\u00e6re kampagneklar, n\u00e5r valget blev udskrevet. Med skuffeplaner baseret p\u00e5 forskellige budgetscenarier og tidligt reserverede medieplaceringer kunne partiet rykke hurtigt.<\/p>

Den geografiske m\u00e5lretning og kanaltilpasning gjorde kampagnerne relevante for b\u00e5de lokale v\u00e6lgere og nationale m\u00e5lgrupper, og kombinationen af printannoncer til \u00e6ldre segmenter og videoformater til yngre v\u00e6lgere sikrede bred gennemslagskraft.<\/p>

Strategien bidrog til at sikre Liberal Alliance synlighed og en st\u00e6rk position i dansk politik.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Skal vi hj\u00e6lpe din virksomhed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi s\u00e6tter os grundigt ind i jeres forretning, udfordrer eksisterende antagelser og peger p\u00e5 de \u00e6ndringer, der faktisk g\u00f8r en forskel. Med h\u00f8j ansvarsf\u00f8lelse og en proaktiv tilgang hj\u00e6lper vi jer med at prioritere, implementere og udvikle jeres digitale setup. Lad os tage en dialog om, hvordan vi kan arbejde sammen \u2013 b\u00e5de strategisk og operationelt.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

LIBERAL ALLIANCE Strategisk medieplanl\u00e6gning I 2011 stod en gruppe politikere over for en stor udfordring: at skabe et nyt politisk parti, der kunne skille sig ud i en fastt\u00f8mret politisk arena. Liberal Alliance manglede en klar kommunikationsstrategi, og det var her, OFF ROAD tr\u00e5dte til. Som strategisk mediepartner fra dag \u00e9t hjalp vi med at […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":14,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-6064","page","type-page","status-publish","hentry","category-cases-dk"],"yoast_head":"\nOFF ROAD | Se case om strategisk medieplanl\u00e6gning<\/title>\n<meta name=\"description\" content=\"L\u00e6s, hvordan OFF ROAD som strategisk mediepartner har hjulpet med at forme Liberal Alliances kommunikation og kampagner p\u00e5 digitale medier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/offroadglobal.com\/da\/cases\/liberal-alliance\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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