{"id":9026,"date":"2024-11-11T19:02:49","date_gmt":"2024-11-11T18:02:49","guid":{"rendered":"https:\/\/offroadglobal.com\/?page_id=9026"},"modified":"2026-05-19T09:24:36","modified_gmt":"2026-05-19T08:24:36","slug":"ald-carmarket","status":"publish","type":"page","link":"https:\/\/offroadglobal.com\/da\/cases\/ald-carmarket\/","title":{"rendered":"ALD Carmarket"},"content":{"rendered":"\t\t
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ALD CARMARKET<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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E-commerce-l\u00f8sning til fremtidens brugtbilsalg<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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I al beskedenhed har OFF ROAD v\u00e6ret en afg\u00f8rende faktor i den digitale forandring af hele brugtbilsmarkedet i Danmark.<\/p>

Med fokus p\u00e5 at g\u00f8re bilk\u00f8b for private p\u00e5 nettet s\u00e5 simpelt og transparent som muligt har vi udviklet en webshop til ALD, der var \u2013 og fortsat er \u2013 revolutionerende for salg og k\u00f8b af brugte biler.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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KUNDE
<\/strong>ALD Automotive<\/p>

WEBSITE
<\/strong>www.aldcarmarket.dk<\/a><\/u><\/p>

SERVICES
<\/strong>Strategi, projektledelse, scoping, analyse og digital marketing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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UDFORDRING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At g\u00f8re bilk\u00f8b lige s\u00e5 nemt som online shopping<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Briefen til OFF ROAD var \u2013 kort fortalt \u2013 at g\u00f8re k\u00f8b af en brugt bil p\u00e5 internettet lige s\u00e5 simpelt som at k\u00f8be et par jeans.<\/p>

Forskellen var dog, at varerne p\u00e5 ALD\u2019s hylde koster lidt mere, er lidt st\u00f8rre, og at de i \u00f8vrigt alle er unikke \u2013 hver eneste brugte bil findes der nemlig kun \u00e9n af. Derudover har nogle af varerne f\u00e5et lidt patina gennem tiden.<\/p>

Hele markedet er st\u00e6rkt reguleret, og vi skulle udvikle tre m\u00e5der at finansiere k\u00f8bet p\u00e5. Og ingen havde gjort det f\u00f8r.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L\u00d8SNING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En digital k\u00f8bsoplevelse bygget p\u00e5 transparens og tillid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi udviklede en webshop, hvor transparens og brugeroplevelse er h\u00f8jeste prioritet.<\/p>

Med inspiration fra, hvordan rejsebranchen lykkedes med at s\u00e6lge b\u00e5de \u201ckolde fakta\u201d og \u201cdr\u00f8mme\u201d, har vi bygget en e-commerce-platform, som b\u00e5de pr\u00e6senterer alle bilens tekniske specifikationer og samtidig er visuelt flot med store 360-graders billeder af bilen.<\/p>

Med f\u00e5 klik har man fundet den rigtige bil, valgt en finansieringsmetode og bestilt leveringen hjem til hovedd\u00f8ren.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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RESULTAT<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Branchens benchmark for online salg af brugte biler<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reaktionen p\u00e5 den nye danske webshop overgik alle forventninger.<\/p>

ALD gik forrest i digitaliseringen og e-commerce-udviklingen af brugtbilsmarkedet i Danmark, og i dag er websitet fortsat hele branchens benchmark for salg af biler p\u00e5 nettet. Intet mindre.<\/p>

Udover en stadig stigende andel af onlinesalg er den danske platform siden blevet implementeret i Portugal, Spanien og Tyskland.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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OFF ROAD hjalp os med at opbygge et e-commerce-setup, der var foran sin tid i bilbranchen<\/strong>. Det gjorde den danske organisation til en frontrunner, og erfaringerne blev senere v\u00e6rdifulde i vores globale setup. De gjorde en kompleks k\u00f8bsrejse enkel for b\u00e5de kunderne og vores salgsorganisation<\/strong> og sikrede en stabil og velfungerende drift med fokus p\u00e5 MarCom, konverteringsoptimering og l\u00f8bende optimering. Samtidig oplevede vi et partnerskab, der fungerede stabilt og var til at have tillid til.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Skal vi hj\u00e6lpe din virksomhed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi s\u00e6tter os grundigt ind i jeres forretning, udfordrer eksisterende antagelser og peger p\u00e5 de \u00e6ndringer, der faktisk g\u00f8r en forskel. Med h\u00f8j ansvarsf\u00f8lelse og en proaktiv tilgang hj\u00e6lper vi jer med at prioritere, implementere og udvikle jeres digitale setup. Lad os tage en dialog om, hvordan vi kan arbejde sammen \u2013 b\u00e5de strategisk og operationelt.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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ALD CARMARKET E-commerce-l\u00f8sning til fremtidens brugtbilsalg I al beskedenhed har OFF ROAD v\u00e6ret en afg\u00f8rende faktor i den digitale forandring af hele brugtbilsmarkedet i Danmark. Med fokus p\u00e5 at g\u00f8re bilk\u00f8b for private p\u00e5 nettet s\u00e5 simpelt og transparent som muligt har vi udviklet en webshop til ALD, der var \u2013 og fortsat er \u2013 […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":14,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9026","page","type-page","status-publish","hentry","category-cases-dk"],"yoast_head":"\nOFF ROAD | Se kundecase om digital forretningsstrategi<\/title>\n<meta name=\"description\" content=\"L\u00e6s hvordan ALD Carmarket satte nye standarder for online brugtbilsalg med en brugervenlig og transparent webshop udviklet af OFF ROAD.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/offroadglobal.com\/da\/cases\/ald-carmarket\/\" 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