{"id":9240,"date":"2024-11-11T19:02:49","date_gmt":"2024-11-11T18:02:49","guid":{"rendered":"https:\/\/offroadglobal.com\/?page_id=9240"},"modified":"2026-04-23T13:25:44","modified_gmt":"2026-04-23T12:25:44","slug":"renault-lead-gen","status":"publish","type":"page","link":"https:\/\/offroadglobal.com\/da\/cases\/renault-lead-gen\/","title":{"rendered":"Renault – lead gen"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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RENAULT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Leadgenerering p\u00e5 Meta og website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Hvordan f\u00e5r man flere potentielle bilk\u00f8bere til at booke en pr\u00f8vetur?\u00a0<\/p>

Opgaven for Renault handlede om at g\u00f8re vejen fra interesse til pr\u00f8vetur kortere, enklere og mere effektiv \u2013 b\u00e5de for brugerne og forhandlerne.\u00a0<\/p>

En kombination af strategisk datah\u00e5ndtering, automatisering og en ny lead-indsamling p\u00e5 Meta resulterede i en mere str\u00f8mlinet brugerrejse, som leverede markant flere leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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KUNDE
<\/strong>Renault Danmark<\/p>

WEBSITE
<\/strong>www.renault.dk<\/span><\/a><\/p>

SERVICES
<\/strong>Scoping, digital projektledelse, paid online<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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UDFORDRING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Flere skal booke en pr\u00f8vetur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Renault \u00f8nskede at f\u00e5 flere til at booke en pr\u00f8vetur, forkorte kunderejsen og g\u00f8re det nemmere for forhandlerne at h\u00e5ndtere pr\u00f8vebookinger.<\/p>

Den prim\u00e6re udfordring var at identificere de leads, vi kunne fremskynde, s\u00e5 de hurtigere n\u00e5ede til et punkt, hvor de var klar til at engagere sig og tr\u00e6ffe beslutninger.<\/p>

P\u00e5 Meta blev brugere tidligere ledt fra annoncer over p\u00e5 Renaults hjemmeside, hvor de skulle udfylde en formular. Det skabte un\u00f8dig friktion og gjorde det sv\u00e6rt at skalere indsatsen. Samtidig gik v\u00e6rdifuld cookiedata tabt, n\u00e5r brugerne afviste tracking p\u00e5 websitet. Det resulterede i f\u00e5 leads og en h\u00f8j pris pr. lead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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L\u00d8SNING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sleeknote p\u00e5 website og leadindsamling direkte i Meta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I stedet for at brugerne skulle m\u00f8de overfladisk indhold sprang vi et trin over og f\u00f8rte dem hurtigt l\u00e6ngere ned i rejsen mod at booke en pr\u00f8vetur.<\/p>

P\u00e5 hjemmesiden konstruerede vi en formular i Sleeknote, og data blev nu ledt gennem Zapier direkte ind i Autodesktop, som er forhandlerens system.<\/p>

P\u00e5 Meta gik vi fra at sende brugerne videre til en ekstern side til at rykke hele leadindsamlingen direkte ind i Metas platform.<\/p>

Med native lead-annoncer kunne vi indsamle kontaktoplysninger direkte i annoncen og sende dem videre til Renaults forhandlere. Det gjorde processen langt nemmere for brugerne og gav os adgang til data fra alle brugere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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RESULTAT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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En digitaliseret og automatiseret leadproces, der har forenklet brugerrejsen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Med det nye setup blev det lettere at sige ja til en pr\u00f8vetur. Renault gik fra at hente et begr\u00e6nset antal leads til at f\u00e5 langt flere, fordi vi reducerede antallet af klik og forenklede brugerrejsen.<\/p>

Prisen pr. lead faldt markant, men vigtigst af alt steg antallet af leads betragteligt.<\/p>

Tidligere blev alle leads sendt direkte til Renaults centrale salgsafdeling, men med det nye setup ryger de nu direkte ud til de relevante forhandlere. Hvor forhandlerne f\u00f8r fik en mail, som de manuelt skulle reagere p\u00e5, har vi nu digitaliseret og automatiseret leadprocessen.<\/p>

Det har frigivet tid hos s\u00e6lgerne og samtidig gjort opf\u00f8lgningen hurtigere og mere effektiv for forhandlerne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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flere leads<\/div>\t\t\t
\n\t\t\t\t+<\/span>\n\t\t\t\t0<\/span>\n\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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leads konverteret til aktivitet<\/div>\t\t\t
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digitale leads direkte til forhandlerne<\/div>\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Skal vi hj\u00e6lpe din virksomhed?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vi s\u00e6tter os grundigt ind i jeres forretning, udfordrer eksisterende antagelser og peger p\u00e5 de \u00e6ndringer, der faktisk g\u00f8r en forskel. Med h\u00f8j ansvarsf\u00f8lelse og en proaktiv tilgang hj\u00e6lper vi jer med at prioritere, implementere og udvikle jeres digitale setup. Lad os tage en dialog om, hvordan vi kan arbejde sammen \u2013 b\u00e5de strategisk og operationelt.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tKONTAKT OS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

RENAULT Leadgenerering p\u00e5 Meta og website Hvordan f\u00e5r man flere potentielle bilk\u00f8bere til at booke en pr\u00f8vetur?\u00a0 Opgaven for Renault handlede om at g\u00f8re vejen fra interesse til pr\u00f8vetur kortere, enklere og mere effektiv \u2013 b\u00e5de for brugerne og forhandlerne.\u00a0 En kombination af strategisk datah\u00e5ndtering, automatisering og en ny lead-indsamling p\u00e5 Meta resulterede i en […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":14,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9240","page","type-page","status-publish","hentry","category-cases-dk"],"yoast_head":"\nOFF ROAD | Se case om leadgenerering p\u00e5 Meta og website<\/title>\n<meta name=\"description\" content=\"OFF ROAD har hjulpet Renault Danmark med strategisk datah\u00e5ndtering og leadgenering, som resulterede i en 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