{"id":9903,"date":"2024-11-11T19:02:49","date_gmt":"2024-11-11T18:02:49","guid":{"rendered":"https:\/\/offroadglobal.com\/?page_id=9903"},"modified":"2026-06-30T10:15:53","modified_gmt":"2026-06-30T09:15:53","slug":"nkt","status":"publish","type":"page","link":"https:\/\/offroadglobal.com\/da\/cases\/nkt\/","title":{"rendered":"NKT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9903\" class=\"elementor elementor-9903\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54e3c7f4 e-con-full e-flex e-con e-parent\" data-id=\"54e3c7f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b7cdd6b elementor-widget elementor-widget-image\" data-id=\"3b7cdd6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"500\" src=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/09\/OR_Web_Case_NKT_1920x500.png\" class=\"attachment-full size-full wp-image-9905\" alt=\"\" srcset=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/09\/OR_Web_Case_NKT_1920x500.png 1920w, https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/09\/OR_Web_Case_NKT_1920x500-300x78.png 300w, https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/09\/OR_Web_Case_NKT_1920x500-1024x267.png 1024w, https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/09\/OR_Web_Case_NKT_1920x500-768x200.png 768w, https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/09\/OR_Web_Case_NKT_1920x500-1536x400.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4570bdb e-flex e-con-boxed e-con e-parent\" data-id=\"4570bdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-01ccd84 e-con-full e-flex e-con e-child\" data-id=\"01ccd84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a398481 e-con-full e-flex e-con e-child\" data-id=\"a398481\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e344e90 elementor-widget elementor-widget-heading\" data-id=\"e344e90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">NKT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71fd9b6 elementor-widget elementor-widget-heading\" data-id=\"71fd9b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Testbaseret awareness-kampagne p\u00e5 LinkedIn<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72a8e20 e-con-full e-flex e-con e-child\" data-id=\"72a8e20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea576a1 e-con-full e-flex e-con e-child\" data-id=\"ea576a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f29e64 elementor-widget elementor-widget-text-editor\" data-id=\"4f29e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I takt med globaliseringen, befolkningstilv\u00e6ksten og eftersp\u00f8rgslen p\u00e5 en moderne livsstil stiger behovet for str\u00f8m. NKT&#8217;s form\u00e5l er at im\u00f8dekomme det stigende energibehov p\u00e5 en b\u00e6redygtig og ansvarlig m\u00e5de.<\/p><p>For at styrke kendskabet til brandet og st\u00e5 st\u00e6rkere i fremtidige betalte kampagner indgik NKT et samarbejde med OFF ROAD om at producere og eksekvere en testbaseret awareness-kampagne p\u00e5 LinkedIn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d50a5d e-con-full e-flex e-con e-child\" data-id=\"3d50a5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a4a4e5 elementor-widget elementor-widget-text-editor\" data-id=\"3a4a4e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>KUNDE<br \/><\/strong>NKT Group<\/p><p><strong>WEBSITE<br \/><\/strong><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.nkt.com\">www.nkt.com<\/a><\/span><\/p><p><strong>SERVICES<br \/><\/strong>Paid online og copy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbef957 elementor-widget elementor-widget-spacer\" data-id=\"bbef957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7cf9158 e-con-full e-flex e-con e-child\" data-id=\"7cf9158\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6307c38 e-con-full e-flex e-con e-child\" data-id=\"6307c38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c76e878 elementor-widget elementor-widget-video\" data-id=\"c76e878\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/09\/NKT_video_baw_fall_Budskab_3_high_1080x1080_1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69ce67d e-con-full e-flex e-con e-child\" data-id=\"69ce67d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5248f97 elementor-widget elementor-widget-text-editor\" data-id=\"5248f97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px;\">UDFORDRING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d69bb92 elementor-widget elementor-widget-heading\" data-id=\"d69bb92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fire forretningsomr\u00e5der og mange interne stakeholders<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a27e5bb elementor-widget elementor-widget-text-editor\" data-id=\"a27e5bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NKT st\u00e5r med et bredt produkt- og serviceudbud \u2013 fra lav- og h\u00f8jsp\u00e6ndingskabler p\u00e5 land og i vand til installation og service af b\u00e5de moderne og \u00e6ldre kabelsystemer. Med fire forskellige forretningsomr\u00e5der og mange interne stakeholders er organisationen kompleks.<\/p><p>NKT \u00f8nskede at styrke kendskabet til deres brand og sikre, at de st\u00e5r st\u00e6rkt positioneret i m\u00e5lgruppens bevidsthed. Udfordringen var derfor at finde en m\u00e5de at skabe en kampagne, der b\u00e5de favner forretningens bredde og omr\u00e5der samt leverer et klart, konsistent budskab.<\/p><p>Tidligere kampagner havde ikke skabt de \u00f8nskede resultater, og NKT havde derfor brug for en mere struktureret tilgang til m\u00e5lgrupper, budskaber og timing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a90e42 elementor-widget elementor-widget-spacer\" data-id=\"7a90e42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-433d0b5 e-con-full e-flex e-con e-child\" data-id=\"433d0b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b8ffc4 e-con-full e-flex e-con e-child\" data-id=\"2b8ffc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a4b83e6 e-con-full e-flex e-con e-child\" data-id=\"a4b83e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8819c45 elementor-widget elementor-widget-text-editor\" data-id=\"8819c45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 16px;\">L\u00d8SNING<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2ce1ee elementor-widget elementor-widget-heading\" data-id=\"e2ce1ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En agil og datadrevet kampagneopbygning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81b3a6a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"81b3a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kampagnen blev bygget op omkring NKT\u2019s fire kernebudskaber, s\u00e5 kommunikationen kunne m\u00e5lrettes til forskellige segmenter og testes op mod hinanden. Vi arbejdede med flere forskellige annonceformater, varierede tekstm\u00e6ngder og afpr\u00f8vede forskellige m\u00e5der at kommunikere de enkelte budskaber p\u00e5 \u2013 nogle mere konkrete, andre bredere.<\/p><p>Vores tilgang var derfor b\u00e5de eksplorativ og eksperimenterende. Undervejs justerede vi l\u00f8bende kampagnen og fortsatte med de budskaber og formater, der klarede sig bedst. Vi testede i alt 51 varianter. Den agile metode gjorde det muligt at opbygge ny viden om, hvad der virker for NKT.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ef6ea elementor-widget elementor-widget-spacer\" data-id=\"b2ef6ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ec674b e-flex e-con-boxed e-con e-parent\" data-id=\"5ec674b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b95e98a e-con-full e-flex e-con e-child\" data-id=\"b95e98a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f134ab0 e-grid e-con-full proces-grid e-con e-child\" data-id=\"f134ab0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b3eee0 e-con-full proces-box animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"3b3eee0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation_laptop&quot;:&quot;fadeIn&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-185b0d0 elementor-widget elementor-widget-heading\" data-id=\"185b0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FASE 1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca9a86f elementor-widget elementor-widget-image\" data-id=\"ca9a86f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/11\/OR_Web_Case_NKT_1536x1102_2-scaled.png\" title=\"OR_Web_Case_NKT_1536x1102_2\" alt=\"OR_Web_Case_NKT_1536x1102_2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e09bb71 elementor-widget elementor-widget-spacer\" data-id=\"e09bb71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc6c08c elementor-widget elementor-widget-text-editor\" data-id=\"bc6c08c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Annoncerne blev testet p\u00e5 tv\u00e6rs af <strong>m\u00e5lgrupper<\/strong> og fire forskellige\u00a0<strong>budskaber.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f2d5de e-con-full proces-box animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"9f2d5de\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_laptop&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b06723 elementor-widget elementor-widget-heading\" data-id=\"7b06723\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FASE 2<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9d57ba elementor-widget elementor-widget-image\" data-id=\"b9d57ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/11\/OR_Web_Case_NKT_1536x1102_3-1.png\" title=\"OR_Web_Case_NKT_1536x1102_3\" alt=\"OR_Web_Case_NKT_1536x1102_3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d37d0a elementor-widget elementor-widget-spacer\" data-id=\"2d37d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4152b elementor-widget elementor-widget-text-editor\" data-id=\"6f4152b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I fase 2 testede vi forskellige <strong>formater<\/strong> p\u00e5 de budskaber og m\u00e5lgrupper, der havde performet bedst i fase 1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-948f594 e-con-full proces-box animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"948f594\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation_laptop&quot;:&quot;fadeIn&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa79f29 elementor-widget elementor-widget-heading\" data-id=\"fa79f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">FASE 3<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bdf732 elementor-widget elementor-widget-image\" data-id=\"9bdf732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/11\/OR_Web_Case_NKT_1536x1102_4-2-scaled.png\" title=\"OR_Web_Case_NKT_1536x1102_4\" alt=\"OR_Web_Case_NKT_1536x1102_4\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e6302 elementor-widget elementor-widget-spacer\" data-id=\"c9e6302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-988f376 elementor-widget elementor-widget-text-editor\" data-id=\"988f376\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De to bedst performende annoncer fra fase 2 tog vi med videre til fase 3, hvor vi testede forskellige <strong>tekstops\u00e6tninger<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da38cda e-flex e-con-boxed e-con e-parent\" data-id=\"da38cda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ce92168 e-con-full e-flex e-con e-child\" data-id=\"ce92168\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f5e27 elementor-widget elementor-widget-spacer\" data-id=\"a2f5e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de10768 e-con-full e-flex e-con e-child\" data-id=\"de10768\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7c33d17 e-con-full e-flex e-con e-child\" data-id=\"7c33d17\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c882175 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c882175\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"763\" src=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/11\/OR_Web_Case_NKT_1536x1102_5-2-1024x976.png\" class=\"attachment-large size-large wp-image-11290\" alt=\"\" srcset=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/11\/OR_Web_Case_NKT_1536x1102_5-2-1024x976.png 1024w, https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/11\/OR_Web_Case_NKT_1536x1102_5-2-300x286.png 300w, https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/11\/OR_Web_Case_NKT_1536x1102_5-2-768x732.png 768w, https:\/\/offroadglobal.com\/wp-content\/uploads\/2025\/11\/OR_Web_Case_NKT_1536x1102_5-2.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d46d871 e-con-full e-flex e-con e-child\" data-id=\"d46d871\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da45bd9 elementor-widget elementor-widget-text-editor\" data-id=\"da45bd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>RESULTAT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d36210 elementor-widget elementor-widget-heading\" data-id=\"8d36210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">St\u00e6rk og gennemtestet go-to-market-tilgang<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b73e360 elementor-widget elementor-widget-text-editor\" data-id=\"b73e360\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gennem l\u00f8bende, datafokuserede tests og justeringer blev det tydeligt, hvilke m\u00e5lgrupper der er mest relevante, hvem de skal henvende sig til, hvilke budskaber m\u00e5lgruppen responderer bedst p\u00e5, og hvilke annonceformater og tekstlayouts der egner sig bedst til at levere budskabet.<\/p><p>NKT st\u00e5r nu med et st\u00e6rkt fundament til at planl\u00e6gge og gennemf\u00f8re fremtidige brand awareness-kampagner mere m\u00e5lrettet og effektivt \u2013 og med en st\u00e6rk og gennemtestet go-to-market-tilgang, der stemmer overens med interne stakeholders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b1a4160 e-flex e-con-boxed e-con e-parent\" data-id=\"b1a4160\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2297f1f elementor-widget elementor-widget-spacer\" data-id=\"2297f1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2804223 e-flex e-con-boxed e-con e-parent\" data-id=\"2804223\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0197c1a e-con-full e-flex e-con e-child\" data-id=\"0197c1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4bde7e elementor-widget elementor-widget-heading\" data-id=\"b4bde7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Professionelt og strategisk<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8fa2d9d e-con-full e-flex e-con e-child\" data-id=\"8fa2d9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c300e71 elementor-widget elementor-widget-image\" data-id=\"c300e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"538\" height=\"458\" src=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2026\/06\/OR_Web_Case_ALD_CM_Citat_02.png\" class=\"attachment-large size-large wp-image-17628\" alt=\"\" srcset=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2026\/06\/OR_Web_Case_ALD_CM_Citat_02.png 538w, https:\/\/offroadglobal.com\/wp-content\/uploads\/2026\/06\/OR_Web_Case_ALD_CM_Citat_02-300x255.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2fc690 elementor-widget elementor-widget-text-editor\" data-id=\"a2fc690\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Samarbejdet med OFF ROAD har v\u00e6ret kendetegnet ved <strong>st\u00e6rk faglighed<\/strong> og en <strong>skarp forst\u00e5else for vores brand<\/strong>. Deres testbaserede tilgang til LinkedIn har givet os<strong> v\u00e6rdifulde indsigter og l\u00f8ftet vores awareness-indsats markant<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84d6264 elementor-widget elementor-widget-image\" data-id=\"84d6264\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"538\" height=\"458\" src=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2026\/02\/OR_Web_Case_ALD_CM_Citat_03.png\" class=\"attachment-large size-large wp-image-14126\" alt=\"\" srcset=\"https:\/\/offroadglobal.com\/wp-content\/uploads\/2026\/02\/OR_Web_Case_ALD_CM_Citat_03.png 538w, https:\/\/offroadglobal.com\/wp-content\/uploads\/2026\/02\/OR_Web_Case_ALD_CM_Citat_03-300x255.png 300w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-694dcb3 elementor-widget elementor-widget-text-editor\" data-id=\"694dcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Vibeke Christensen<\/strong><\/p><p>Senior Manager, Brand Governance, NKT<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51bc2a0 e-flex e-con-boxed e-con e-parent\" data-id=\"51bc2a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6012393 elementor-widget elementor-widget-spacer\" data-id=\"6012393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-287f4ed e-flex e-con-boxed e-con e-parent\" data-id=\"287f4ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d2c2d78 e-con-full e-flex e-con e-child\" data-id=\"d2c2d78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-789430a elementor-widget elementor-widget-heading\" data-id=\"789430a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Skal vi hj\u00e6lpe din virksomhed?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fa268c elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3fa268c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Vi s\u00e6tter os grundigt ind i jeres forretning, udfordrer eksisterende antagelser og peger p\u00e5 de \u00e6ndringer, der faktisk g\u00f8r en forskel.\n\nMed h\u00f8j ansvarsf\u00f8lelse og en proaktiv tilgang hj\u00e6lper vi jer med at prioritere, implementere og udvikle jeres digitale setup.\n\nLad os tage en dialog om, hvordan vi kan arbejde sammen \u2013 b\u00e5de strategisk og operationelt.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0192d89 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"0192d89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/offroadglobal.com\/da\/kontakt-os\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">KONTAKT OS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91df3b2 e-flex e-con-boxed e-con e-parent\" data-id=\"91df3b2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e8081 elementor-widget elementor-widget-spacer\" data-id=\"f7e8081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>NKT Testbaseret awareness-kampagne p\u00e5 LinkedIn I takt med globaliseringen, befolkningstilv\u00e6ksten og eftersp\u00f8rgslen p\u00e5 en moderne livsstil stiger behovet for str\u00f8m. NKT&#8217;s form\u00e5l er at im\u00f8dekomme det stigende energibehov p\u00e5 en b\u00e6redygtig og ansvarlig m\u00e5de. For at styrke kendskabet til brandet og st\u00e5 st\u00e6rkere i fremtidige betalte kampagner indgik NKT et samarbejde med OFF ROAD om [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":14,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_eb_attr":"","inline_featured_image":false,"footnotes":""},"categories":[18],"tags":[],"class_list":["post-9903","page","type-page","status-publish","hentry","category-cases-dk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NKT - OFF ROAD<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NKT - OFF ROAD\" \/>\n<meta property=\"og:description\" content=\"NKT Testbaseret awareness-kampagne p\u00e5 LinkedIn I takt med globaliseringen, befolkningstilv\u00e6ksten og eftersp\u00f8rgslen p\u00e5 en moderne livsstil stiger behovet for str\u00f8m. NKT&#8217;s form\u00e5l er at im\u00f8dekomme det stigende energibehov p\u00e5 en b\u00e6redygtig og ansvarlig m\u00e5de. 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