DACIA
PAID SOME
The car manufacturer Dacia was founded in 1966 and is now part of the Renault Group. They’ve made their mark as one of Europe’s most budget-friendly car brands, and with a growing presence – especially in Europe – Dacia has proven that quality and affordability can go hand in hand.
When Dacia wanted to optimise their performance on social media and stay top of mind with their target audience, they chose OFF ROAD as their partner.
CHALLENGE
Dacia was facing a challenge on social media: their previous, periodic paid campaigns were not delivering the desired results.
The ads mainly reached people who were already interested, making it difficult to expand the audience and increase marketing impact.
Since the decision-making process for buying a car usually takes time, Dacia’s challenge was to ensure that potential customers had the brand in mind throughout the entire journey – and especially when the moment came to choose a new car.
SOLUTION
Social media algorithms work best with a constant stream of data. If advertising only runs in bursts, the algorithm loses valuable data and restarts its optimization process.
We therefore implemented a full-funnel and always-on setup on Dacia’s social media, supporting the long customer journey and ensuring we continuously build warm audiences that can be activated during campaign periods.
The full-funnel strategy ensures that Dacia communicates relevant messages at the right times along the customer journey – from generating awareness to activating the most engaged users.
At the same time, the always-on approach means that ads run continuously, maintaining a stable presence and increasing brand awareness, so we can consistently build and nurture the audience.
RESULTS
The shift from a periodic ad setup to an always-on and full-funnel strategy has significantly strengthened Dacia’s social media advertising.
The ongoing presence has built a strong base of engaged users, making campaigns more effective. At the same time, continuous advertising has improved platform optimization, increased Dacia’s visibility within the target group, and strengthened brand awareness.
Despite a 450 % increase in ad investment, we’ve managed to reduce the cost per video view by 83 %. All in all, OFF ROAD has helped create more targeted, data-driven, and cost-effective marketing for Dacia.
How can we help you?
We immerse ourselves in complex scenarios, ask the tough questions, and identify the necessary changes – all with a deep sense of responsibility and a proactive approach. Let’s have a conversation about how you can strengthen your digital position with the right solutions.