ALD CARMARKET
Digital Business Strategy
In all modesty, OFF ROAD has been a key player in the digital transformation of the entire used car market in Denmark.
With a focus on making online car purchases for private consumers as simple and transparent as possible, we developed a webshop for ALD that was—and still is—revolutionary for the buying and selling of used cars.
CUSTOMER
ALD Automotive
WEBSITE
Web Shop www.aldcarmarket.dk
SERVICES
Strategy, Project Management, Scoping, Analysis, and Digital Marketing
01 CHALLENGE
The brief for OFF ROAD was—simply put—to make buying a used car online as easy as buying a pair of jeans.
The difference, however, was that the products on ALD’s shelf cost a bit more, were a bit bigger, and each one was entirely unique—every used car exists in only a single unit. On top of that, some of them had developed a bit of patina over time.
The entire market is highly regulated, and we had to develop three different financing options for the purchase. And no one had done it before.
02 SOLUTION
We developed a webshop where transparency and user experience are the top priorities.
Inspired by how the travel industry successfully sells both “cold facts” and “dreams,” we built an e-commerce platform that presents all the car’s technical specifications while also being visually appealing, featuring large 360-degree images of the vehicle.
With just a few clicks, users can find the right car, choose a financing method, and schedule home delivery straight to their doorstep.
03 RESULTS
The response to the new Danish webshop exceeded all expectations.
ALD led the way in the digitalization and e-commerce development of the used car market in Denmark, and today, the website remains the industry’s benchmark for selling cars online. Nothing less.
Beyond a continuously growing share of online sales, the Danish platform has since been implemented in Portugal, Spain, and Germany.
How can we help?
We immerse ourselves in complex scenarios, ask the tough questions, and identify the necessary changes – all with a deep sense of responsibility and a proactive approach. Let’s have a conversation about how you can strengthen your digital position with the right solutions.