MENTHOLATUM
Digital media and marketing
Mentholatum specializes in the production of high-quality skincare and cosmetic products. The English brand has been a part of Danish households for generations.
OFF ROAD has managed the marketing of both the main brand and sub-brands, such as GoNegl and Softlips, for several years in both domestic and international markets.
CLIENT
Mentholatum
WEBSITE
www.mentholatum.dk
SERVICES
Media Strategy, Media Planning, Media Buying, International Markets
01 CHALLENGE
The goal of the marketing strategy was to generate awareness of the new brands while increasing interest among younger target groups in Mentholatum’s traditional skincare products.
02 SOLUTION
OFF ROAD managed the international marketing of Mentholatum and its various sub-brands.
Through targeted advertising across both digital and traditional media, including select magazines and outdoor placements, we focused on specific niches within the skincare and health category.
03 RESULT
How can we help?
We immerse ourselves in complex scenarios, ask the tough questions, and identify the necessary changes – all with a deep sense of responsibility and a proactive approach. Let’s have a conversation about how you can strengthen your digital position with the right solutions.