Is your website ready for AI as a decision-maker?
Analysis of how AI agents navigate, click, and convert on e-commerce websites
AI platforms such as ChatGPT have already become a new entry point to brands and businesses. These platforms don’t just send traffic — they make decisions and convert on users’ behalf.
This fundamentally changes how digital touchpoints should be designed, prioritized, and evaluated.
Small changes in structure and design can mean the difference between a 30 % and a 75 % success rate when AI agents attempt to convert.
Get ready for AI-driven traffic with these key insights:
- Where and why AI agents get stuck
- Which elements create uncertainty for AI agents
- Concrete actions your organization can implement itself
- How AI traffic changes the rules of conversion optimization
Is your digital infrastructure ready?
When AI agents research, evaluate, book, and buy on behalf of people, classic conversion optimization is no longer sufficient. Structure, semantics, and clear action signals become critical — even where it isn’t immediately visible in traditional analytics.
Our material provides leadership with an overview of:
Where AI agents typically encounter friction
Which design choices unintentionally block decisions
Which specific changes can be implemented quickly
The material consists of:
- Executive summary with the most important business insights
- An in-depth analysis of how an AI agent completes (or fails at) conversions
- A practical checklist that can be used directly by your marketing and web teams
AI agents are not just traffic — they are decision-makers
AI agents are already navigating, clicking, and converting on users’ behalf. Small design choices can determine whether they succeed — or fail. In this report, we test five landing pages and document what actually works.
AI AGENTS: A NEW USER TYPE
AI agents should be treated as a strategic target audience.
Browser-based AI agents are already navigating digital flows, filling out forms, and evaluating offers on users’ behalf.
SMALL DESIGN CHOICES HAVE A BIG IMPACT
Small design choices can be the difference between a completed conversion and a lost lead. Success rates varied significantly depending on CTA placement, form structure, and clarity of the next step.
YOUR LANDING PAGE IS ALREADY BEING TESTED
The question is not whether AI agents are coming, but whether your digital platforms are designed to pass their evaluation of you.
We tested AI at the moment of conversion — where business is created or lost.
Most people talk about AI in content and production.
Instead, we ask leadership a strategic question — and in the report we dive into the answers.
What should advertisers do to accommodate AI agents’ interaction with online MarCom materials so the agents can actually complete a conversion action in practice?
Selected customers
Close collaboration creates the best results. We help you navigate complex challenges and achieve your goals. Take a look at some of the companies we have worked with.
How can we help you?
We take the time to deeply understand your business, challenge existing assumptions, and identify the changes that truly make an impact. With a strong sense of ownership and a proactive approach, we help you prioritize, implement, and evolve your digital setup. Let’s start a conversation about how we can work together — both strategically and operationally.