MENTHOLATUM
DIGITAL MEDIA AND MARKETING
Mentholatum specializes in the production of high-quality personal care products and cosmetics.
The British brand has been part of Danish households for generations.
OFF ROAD has managed the marketing of both the main brand and sub-brands, such as GoNegl and Softlips, for several years—both in Denmark and internationally.
CLIENT
Mentholatum
WEBSITE
www.mentholatum.dk
SERVICES
Media Strategy, Media Planning, Media Buying, International Markets
CHALLENGE
The goal of the marketing strategy was to generate awareness around the new brands while also increasing interest among younger target audiences in Mentholatum’s traditional care products.
SOLUTION
OFF ROAD was responsible for the international marketing of Mentholatum and its various sub-brands.
Through targeted advertising in both digital and traditional media—such as selected magazines and outdoor placements—we focused on specific niches within the skincare and health category.
RESULTS
Strongly supported by a new creative design, the marketing efforts resulted in both increased awareness and demand for Mentholatum’s care products among a new generation of female consumers.
How can we help you?
We immerse ourselves in complex scenarios, ask the tough questions, and identify the necessary changes – all with a deep sense of responsibility and a proactive approach. Let’s have a conversation about how you can strengthen your digital position with the right solutions.