QUOOKER
From a strong product brand to a direct digital sales channel
With Quooker, waiting is a thing of the past. With a simple push or twist of the tap, you get instant access to boiling water or chilled sparkling water. The Dutch brand has firmly established itself in Danish kitchens with a solution that combines design and functionality.
When Quooker wanted to strengthen its digital presence, they chose OFF ROAD as their strategic partner. The task was to scope, manage and deliver a new website with a fully integrated e-commerce solution.
CLIENT
Quooker
WEBSITE
www.quooker.dk
SERVICES
Digital Vision, Scoping, Web Development, Marketing Automation, Digital Infrastructure
CHALLENGE
Lack of e-commerce limited direct sales opportunities
Quooker faced a clear challenge: their taps were sold through external partners, with no option to sell directly to the end customer. They wanted to establish a strong digital presence and an online store where customers could purchase directly, but their existing website did not support an e-commerce solution.
SOLUTION
An integrated e-commerce platform creates a direct digital sales channel
In collaboration with Dwarf, we developed a new website from the ground up in Umbraco CMS, combined with the Ucommerce e-commerce module. The new platform was structured and optimized to support direct sales.
The solution was also integrated with Quooker’s internal sales and customer systems, creating a more seamless experience for existing customers.
In addition, we implemented an integration with Agillic, enabling newsletter recipients to move directly from emails to personalized pages in the online store. This made it possible to display tailored content based on customers’ previous purchases and preferences.
RESULTS
Direct sales increase revenue and improve the customer experience
Quooker now has a fully functioning online store with an improved user experience. Direct sales have significantly increased revenue by eliminating the need to share margins with retailers.
At the same time, selling accessories such as CO₂ cylinders and the CUBE unit has become much easier, replacing the previous manual ordering process.
With the new solution, customers can easily select and purchase products online. Returns and refunds are now handled digitally, improving both operational efficiency and customer service.
Three business benefits of the new e-commerce solution
Customers can configure their own Quooker using a 360-degree product configurator on the website
Quooker has achieved higher revenue through direct sales, without sharing margins with retailers
Emails lead customers directly to personalized content and relevant products in the online store.
How can we help you?
We take the time to deeply understand your business, challenge existing assumptions, and identify the changes that truly make an impact. With a strong sense of ownership and a proactive approach, we help you prioritize, implement, and evolve your digital setup. Let’s start a conversation about how we can work together — both strategically and operationally.