RENAULT
Lead generation on Meta and website
How do you get more potential car buyers to book a test drive?
Renault’s objective was to shorten, simplify, and optimize the journey from interest to test drive, making it more efficient for both users and dealers.
A combination of strategic data management, automation, and a new lead collection setup on Meta resulted in a more streamlined user journey that delivered significantly more leads.
CLIENT
Renault Danmark
WEBSITE
www.renault.dk
SERVICES
Scoping, digital project management, paid online media
CHALLENGE
Increase test drive bookings
Renault wanted to increase test drive bookings, shorten the customer journey, and make it easier for dealers to manage test drive requests.
The primary challenge was identifying the leads we could accelerate, helping them reach a point where they were ready to engage and make a decision faster.
Previously, users on Meta were directed from ads to Renault’s website, where they had to complete a form. This created unnecessary friction and made it difficult to scale the effort. At the same time, valuable cookie data was lost when users declined tracking on the website. As a result, lead volume was low and the cost per lead was high.
SOLUTION
Sleeknote on the website and lead collection directly on Meta
Instead of presenting users with superficial content, we skipped a step and moved them further down the journey toward booking a test drive more quickly.
On the website, we built a form in Sleeknote, and the data was routed through Zapier directly into Autodesktop, the dealers’ system.
On Meta, we shifted from sending users to an external landing page to capturing leads directly within Meta’s platform.
With native lead ads, we were able to collect contact details directly within the ad and pass them on to Renault’s dealers. This made the process much easier for users and gave us access to data from all users.
RESULTS
A digitalized and automated lead process that has simplified the user journey
With the new setup, it became easier for users to say yes to a test drive. Renault went from generating a limited number of leads to receiving significantly more, as we reduced the number of clicks and simplified the user journey.
The cost per lead decreased significantly, but most importantly, the number of leads increased substantially.
Previously, all leads were sent directly to Renault’s central sales department. With the new setup, they are now routed directly to the relevant dealers. Where dealers previously received an email that required manual follow-up, we have now digitalized and automated the lead process.
This has freed up time for the sales team while making follow-up faster and more efficient for the dealers.
How can we help you?
We immerse ourselves in complex scenarios, ask the tough questions, and identify the necessary changes – all with a deep sense of responsibility and a proactive approach. Let’s have a conversation about how you can strengthen your digital position with the right solutions.