Mentholatum

MENTHOLATUM DIGITAL MEDIA AND MARKETING Mentholatum specializes in the production of high-quality personal care products and cosmetics.  The British brand has been part of Danish households for generations. OFF ROAD has managed the marketing of both the main brand and sub-brands, such as GoNegl and Softlips, for several years—both in Denmark and internationally. CLIENTMentholatum WEBSITEwww.mentholatum.dk […]

DKT Comega

DKT COMEGA DIGITAL BUSINESS STRATEGY Unlike well-known brands like Microsoft or Apple, DKT offers a complex product range that the average consumer isn’t immediately familiar with. As part of building their digital visibility, DKT had a specific goal in mind: to create a website that could communicate this complexity in a highly simple way. CLIENTDKT […]

Dacia

DACIA PAID SOME The car manufacturer Dacia was founded in 1966 and is now part of the Renault Group. They’ve made their mark as one of Europe’s most budget-friendly car brands, and with a growing presence – especially in Europe – Dacia has proven that quality and affordability can go hand in hand. When Dacia […]

Liberal Alliance

LIBERAL ALLIANCE STRATEGIC MEDIA PLANNING In 2011, a group of politicians faced a major challenge: to create a new political party that could stand out in an entrenched political landscape. Liberal Alliance lacked a clear communication strategy, and that’s where OFF ROAD stepped in. As a strategic media partner from day one, we helped shape […]

ALD Carmarket

ALD CARMARKET E-commerce solution for the future of used car sales In all modesty, OFF ROAD has been a key player in the digital transformation of the entire used car market in Denmark. With a focus on making online car purchases for private consumers as simple and transparent as possible, we developed a webshop for […]

Renault

RENAULT Digital and strategic marketing partner In connection with a new ownership structure in 2023, Renault Denmark wanted to provide their users with a more cohesive and consistent customer experience across all touchpoints. As a result, the company entered into a close collaboration with OFF ROAD, entrusting us with responsibility for their digital platforms — […]

Renault – lead gen

RENAULT Lead generation on Meta and website How do you get more potential car buyers to book a test drive? Renault’s objective was to shorten, simplify, and optimize the journey from interest to test drive, making it more efficient for both users and dealers. A combination of strategic data management, automation, and a new lead […]