Mentholatum

MENTHOLATUM DIGITAL MEDIA AND MARKETING Mentholatum specializes in the production of high-quality personal care products and cosmetics.  The British brand has been part of Danish households for generations. OFF ROAD has managed the marketing of both the main brand and sub-brands, such as GoNegl and Softlips, for several years—both in Denmark and internationally. CLIENTMentholatum WEBSITEwww.mentholatum.dk […]

ALD Carmarket

ALD CARMARKET DIGITAL BUSINESS STRATEGY In all modesty, OFF ROAD has been a key player in the digital transformation of the entire used car market in Denmark. With a focus on making online car purchases for private consumers as simple and transparent as possible, we developed a webshop for ALD that was – and still […]

DKT Comega

DKT COMEGA DIGITAL BUSINESS STRATEGY Unlike well-known brands like Microsoft or Apple, DKT offers a complex product range that the average consumer isn’t immediately familiar with. As part of building their digital visibility, DKT had a specific goal in mind: to create a website that could communicate this complexity in a highly simple way. CLIENTDKT […]

Liberal Alliance

LIBERAL ALLIANCE STRATEGIC MEDIA PLANNING In 2011, a group of politicians faced a major challenge: to create a new political party that could stand out in an entrenched political landscape. Liberal Alliance lacked a clear communication strategy, and that’s where OFF ROAD stepped in. As a strategic media partner from day one, we helped shape […]

Ayvens

AYVENS REBRANDING In 2024, LeasePlan became part of ALD Automotive, and together they were to unite under a new global mobility brand: Ayvens. It wasn’t just a name change—it was a full rebranding and organizational merger across countries, platforms, and cultures. The task required a holistic understanding of the business, systems, and internal structures. That’s […]